Niche Businesses Should Ditch The Word ‘Authentic’
Mel Barren Mel Barren

Niche Businesses Should Ditch The Word ‘Authentic’

Screw running with the inauthentic flock. The word “authentic” is now an overused business buzzword. Its impact has become weightless and it barely registers with audiences. Remember “literally”? Ouch. Here’s a heap of alternative phrases to help you stand out…

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