Why A Ghost Blogger Is Your Route To Killer Content
Welcome To The Secretive World Of Professional Ghost Bloggers
While the world of celebrity ghost blogging is a well-kept secret, I promise it's open to all. Solopreneurs, entrepreneurs and small businesses can also hire a ghost blogger to write on their behalf. Fame is not a requirement.
I'm going to share with you why blogging gives your business a secret edge and what's involved in hiring a ghost blogger to help you along.
Common Barriers To Regular Blogging
You probably know, deep down, there a multiple reasons you should blog. I hear you!
But, there are only so many hours in a day. On top of running your business, your marketing and content strategy probably consumes time at at alarming rate. Exhausting, right?
Another barrier is if writing is not your bag. You’re not alone! Of course, you can turn to AI, but for some of you, even the thought of editing AI into something you’d be proud of is a barrier to creating a blog. Many people would rather clean their gutters than compose a two thousand-word blog post.
So, blogging gets pushed and opportunities are missed.
Why Hire A Ghost Blogger If You're An Okay Writer?
For the Ernest Hemingway’s among you, the most significant barrier to getting expert help is if you can write pretty well yourself. You know you could write your blogs with or without help from AI, but realistically, you don't have the time.
To stay relevant, producing fresh, long content is a no-brainer. And by content, I mean words.
Our intentions might be good, but most mortals would need 50-hour days to create all the killer content you are itching to share with your tribe!
Enter stage left, your freelance ghost blog writer.
While your superhero writer quietly produces engaging blogs, you can crack on growing your business.
How It Works
When you're looking for a ghost blogger, aside from finding a versatile writer who can emulate your tone of voice, you'll want a writer who feels genuinely enthusiastic about your business.
Expect this from a professional ghost blogger :
Knowledge: They want to learn about your business, audience and goals.
Skill: They can adopt your tone of voice and speak with authority about your niche.
Cunning: They have the technical ability to optimise your blog for search engines (SEO).
Liaison: They can brainstorm ideas and work closely with you or your marketing people.
Secret tip: Blogs can be slice-n-diced to make fresh social media posts and newsletters. Your ghost blogger should write content ready for repurposing.
Why Google Prioritises Businesses That Blog
You’ll notice that most successful businesses regularly blog.
This is why:
When people type a question into a search bar, *Google will point them to the freshest, most authoritative answer. That is Google's job. It crawls for dense, long and original content with plenty of words, such as… you've got it… blog posts.
That is why Google ‘ranks’ – or sends people to – businesses that blog.
So you see, a blog post is not just pretty words. It is Search Engine Optimisation (SEO), which is technically strategic. Understanding how SEO works is essential.
Your professional blog writer will know how to weave SEO alchemy into each blog post so you rank higher than your competitors on Google.
* of course, other search engines are available, and they all work the same way.
Blogs Supercharge Your Content Strategy
Blogs give you a lot of bang for your buck. They are rocket fuel.
Think of social media as speedily putting you in the here and now, while blogs give you credible content for life. Not only are blogs a repository for your valuable content, they also cement you as an expert in your niche. There’s no better way to share your expertise, express yourself and drive sales.
This is why freelance blog writers are a cost-effective way for businesses to build a bank of high-quality content without employing a full-time writer.
Is It Ethical To Hire A Ghost Blogger?
Yes, yes, yes!
Of course hiring a ghost blogger is ethical.
Not all celebrities, influencers and hectic businesspeople are articulate writers. Hiring a skilled ghost blogger is a time-efficient and cost-effective way for high profile people to share their expertise and connect with their tribe. A tight relationship with their writer ensures authenticity.
Ghost writers exist for a reason in many sectors and wherever there are words. It is unrealistic to assume that every sportsperson, politician, actor or business guru with a biography, book or blog has the flair or time to write it themselves. They just don’t… but they do want their words to shine!
So, they work with a professional writer or ghost.
The Ghost Blogger Roundup
Of all the jobs that can be outsourced, hiring a skilled blog writer gives you a tremendous ROI. Blogs have an extraordinarily long life and high shareability on social media.
Your ghost blog writer offers fresh, creative, and SEO’d content that strengthens your business one blog post at a time.
“ Mel takes the ideas in my head and makes them sound great. All I have to do is tell her what I’m thinking, and she does the rest.”
If writing is not your bag and AI feels, hmmm, disingenuous to you, I’d love to hear from you.
Press the button to find out more about original words, killer content and blog writing services.
Thank you for reading. I hope it’s been useful.
If you’re pondering hiring a freelance copywriter or blogger, drop me a friendly line to arrange a no-pressure expectation-setting chat. It’s good to talk.