Why A Ghost Blogger Is Your Route To Killer Content
Welcome To The Secretive World Of Professional Ghost Bloggers
While the world of celebrity ghost bloggers is a well-kept secret, I promise it's open to all. Small businesses, rising brands and entrepreneurs can also hire a ghost blogger to write on their behalf.
Fame is absolutely not a requirement.
Your Common Barriers To Regular Blogging
1.TIME: Deep down, you know there are compelling reasons to blog about your niche or industry. But on top of running your empire there are only so many hours in a day. It's exhausting, right?
2.YOU DON’T LIKE WRITING: Most people would rather clean their gutters than compose a thousand-word blog post. You can turn to AI (traitor!), but AI blogs need meticulous and skilful editing before you dare attach them to your business.
So, blogging doesn’t happen and opportunities are missed.
Why Hire A Ghost Blogger If You're An Okay Writer?
For the Ernest Hemingway’s among you, the most significant barrier to getting expert help is if you are a competent writer. Your problem is not ability—it is time. You know you could write your blogs, but realistically, you’re not gonna!
To stay relevant, producing fresh, long content is a no-brainer.
Enter stage left—drum roll—your freelance ghost blog writer.
While your superhero writer quietly produces engaging blogs, you can crack on with growing your business.
How It Works
When you're looking for a ghost blogger, aside from finding a versatile writer who can emulate and develop your tone of voice, you'll want a writer who feels genuinely enthusiastic about your business.
Expect this from a professional ghost blogger :
Knowledge: They want to build knowledge about your business, audience and goals.
Skill: They can adopt your tone of voice and speak with authority about your niche.
Cunning SEO Abilities: They have the technical ability to push Google (or other search engines) to find your blog.
Ideas: They can brainstorm ideas and work closely with you or your marketing and social media people.
Slice ‘n’ Dice: Parts of your blog can be slice-n-diced to make fresh social media posts and newsletters. Your ghost blogger should write content that is ready for repurposing.
Evergreen Content: Blogs last forever! Over time, your business will build a library of valuable advice and opinions. All those words help to position you as an authority in your field—which is another reason they should be well-written and professionally SEO’d.
Why Google Prioritise Businesses That Blog
You’ll notice that many of the businesses on the coveted page one of Google release regular blogs. That’s because they understand what Google* needs in order to rank their business on page one.
When someone asks a question in a search bar, Google finds the freshest, most authoritative answer.
That is Google’s job. It seeks and delivers word-heavy, original content… like blog posts.
Businesses that blog rank higher. Simple.
A blog isn’t just words; it’s strategic Search Engine Optimisation (SEO). A professional blog writer knows how to weave SEO magic into every post, which helps Google and helps you outrank competitors. Learn more here.
*Other search engines are available.
Evergreen Blog Posts Work For You — Forever
Evergreen blog content stays relevant and valuable long after it's published. Unlike trending topics that fade quickly, blogs attract online traffic for years! They continually boost your SEO and drive new visitors to your website.
While you may have forgotten about the blog you published a couple of years ago, Google is still crawling over your blogged words because someone, somewhere, is typing a question into their search engine—and your old blog has the answer!
See how it works?
Blogs deliver useful info, continually boost your SEO and drive new visitors to your website.
Seriously folks, blogs are the gift that keeps on giving, making them a shrewd, long-term investment.
Blogs Supercharge Your Content Strategy
Blogs give you a lot of bang for your buck.
Think of social media as speedily putting you in the here and now, while blogs give you credible content for life. Not only are blogs an evergreen repository for your valuable content, they also cement you as an expert in your niche. There’s no better way to share your expertise, express yourself and drive sales.
This is why freelance blog writers are a cost-effective way for businesses to build a bank of high-quality content without employing a full-time writer.
Is It Ethical To Hire A Ghost Blogger?
Yes, yes, yes!
Of course hiring a ghost blogger is ethical.
Not all celebrities, influencers and hectic businesspeople are articulate writers. Hiring a skilled ghost blogger is a time-efficient and cost-effective way for high profile people to share their expertise and connect with their tribe. A tight relationship with their writer ensures authenticity.
Ghost writers exist for a reason in many sectors and wherever there are words. It is unrealistic to assume that every sportsperson, politician, actor or business guru with a biography, book or blog has the flair or time to write it themselves. They just don’t… but they do want their words to shine!
So, they work with a professional writer or ghost.
The Ghost Blogger Roundup
Of all the jobs that can be outsourced, hiring a skilled blog writer gives you a tremendous ROI. Blogs have an extraordinarily long life and high shareability on social media.
Your ghost blog writer offers fresh, creative, and SEO’d content that strengthens your business one blog post at a time.
“ Mel takes the ideas in my head and makes them sound great. All I have to do is tell her what I’m thinking, and she does the rest.”
If writing is not your bag and AI feels, hmmm, disingenuous to you, I’d love to hear from you.
Press the button to find out more about original words, killer content and blog writing services.
Thank you for reading. I hope it’s been useful.
If you’re pondering hiring a freelance copywriter or blogger, drop me a friendly line to arrange a no-pressure expectation-setting chat. It’s good to talk.