Is it OK to Use Slang and Swear in Your Marketing?
For businesses with a tangible personality, marketing with casual language, social references, and the right slang (and even swearing if you're brave enough) will make your brand relatable. Find out how far you can push the boundaries in your marketing here…
How to start a blog (and why your small business should do it)
I wish I'd started blogging years ago. To avoid the same regret, here's a rundown and tips on how to start a blog. Now, ditch the barriers, go forth and blog about your small business.
The Deepfake Technology Era: Reality Redefined
We're in the dawn of the deepfake era, and it's murky, at best. Deepfake technology leverages generative artificial intelligence to create images, audio, and videos of 'real people' saying and doing things that look genuine but are not. A politician can speak falsehoods, and celebrities and ordinary folk alike can appear to be in pornographic films. And we can barely tell the difference.
The Meaning Of Literally And How Not To Use It
"Literally" is peppered into sentences with careless abandon, but calm down Word Nerds – the meaning of literally has morphed and maybe it’s not a hanging offence to use it for the sake of drama. The primary meaning of literally implies accuracy and exactness, so saying, "I literally died laughing" is inaccurate. No, you didn't literally die. Find out how and where to say literally…
What's The Massive Problem With The C-word?
Few words are as divisive as the C swear word. Even people who say ‘fuck’ might not say ‘cunt’. The time has come to destigmatize this fine old English c-word, and this is why…
It’s Official: Google Prefers Genuine Human Writing to AI-generated Content
For writers, bloggers, copywriters or DIY web designers, Google's Q1 2024 updated policy says it will prioritise human content over non-human content. In a world governed by so much technology and automation, with no sense of irony, genuinely human creativity is recognised as relevant by Big Tech.
HEAVY SCREEN TIME AND PHONE ADDICTION ARE A FACT OF LIFE. ARE WE ALL JUNKIES?
Many of us have a niggling thought that we have genuine phone addiction. So, how did we get to a point where so many people are addicted to their phones and doped up on social media? Big Tech describing their customers as "users" was just the beginning.
How To Write Website Copy That Doesn't Blow
Hello to non-copywriting founders, encore careerists and small business owners writing their own website copy. In mere seconds, your website copy has the power to keep people onside… or send them running to a competitor. Discover how to write website copy that resonates, and 7 deadly copywriting sins to watch out for. I've got your back, Ernest Hemingway, so let's go…
Niche Businesses Should Ditch The Word ‘Authentic’
Screw running with the inauthentic flock. The word “authentic” is now an overused business buzzword. Its impact has become weightless and it barely registers with audiences. Remember “literally”? Ouch. Here’s a heap of alternative phrases to help you stand out…
Why A Ghost Blogger Is Your Route To Killer Content
While the world of celebrity ghost blogging is a well-kept secret, I promise it’s open to all. Solopreneurs, entrepreneurs and small businesses can also hire a ghost blogger to create their killer content. Fame is definitely not a requirement.
How long does it take to build a website?
With smart planning and a great web developer and client relationship, I’ve built and launched small websites very fast. But, hold your horses. When building websites, size matters! So, how long does it take to build a website? Find out here…
Website Design for Small Businesses: 5 Epic Ways To Stand Out Online
No one can get away with a lacklustre website these days. If your website is tired or your competition is looking fierce, fear not, my friendly small business owner: I have 5 great professional tips on how to breathe fresh life into your online presence by upgrading your current website, or where to start creating a new one.
Wix vs Squarespace: Which Website Builder is Right for You?
Choosing a website building platform is a massive decision. Let’s take the gloves off and pitch the biggest players in the website building arena against each other: Wix or Squarespace. Which one is right for you?
Write Like A Human To Sound Authentic
Here are 5 smart ways you give your AI-generated content a personal touch. Writing like a human gives you an advantage because it builds trust in your brand.
Check out how to get an edge on all that robotic vanilla AI stuff while still using it to help you. Remember, you’re the overlord–the bots are there to do your bidding.
How to Tell the Difference Between AI and Human Content
So, here we are: Artificially generated content is mainstream and we’re using it with gleeful abandon.
Artificial Intelligence has changed our lives because it's undeniably useful, and we’re lazy. But where are the lines between wisely making use of AI and using AI to present a fake version of ourselves?
Do you really need to be told how to use AI with integrity? Nah. You don't, but for argument's sake, read on to find why…and how
5 Heavyweight Tasks Small Businesses, Solopreneurs & Creatives Should Outsource
Calling overstretched solopreneurs, creatives and small business owners: Of course, your glorious business deserves your utter and devoted attention. The reality is that you become a diluted jack-of-all-trades.
By outsourcing the most complex and time-heavy tasks to experts, you’ll free up time to concentrate on being fabulous in your niche.
For maximum impact with a healthy ROI, which top 5 services can you safely outsource?
Discover what your dream team looks like here:
Does your small business even need a website?
If you're business has a strong social media presence, you may wonder if you even need a website. Websites can feel old-school, but are they… redundant? Can you get away without one? Well, 1.13 billion website owners will argue the case in favour of them.
Are they all wrong?
Your About page is not about you. Here’s how to write a winner.
How to get yourself out of the way and write a killer About page. Your About page is a powerful sales tool. It will probably rank between the 3rd and 7th of your most visited pages, which indicates people are curious and picky about who they do business with…
Hold your horses. Next blog post coming soon
More website and copywriting machinations are in development