Is It OK To Swear and Use Slang in Your Marketing?
For businesses with a tangible personality, marketing with casual language, social references, and the right slang – and even swearing can make your brand relatable. Find out how far you can push the boundaries here…
How To Write Website Copy That Doesn't Blow
Hello to non-copywriting founders, encore careerists and small business owners writing their own website copy. In mere seconds, your website copy has the power to keep people onside… or send them running to a competitor. Discover how to write website copy that resonates, and 7 deadly copywriting sins to watch out for. I've got your back, Ernest Hemingway, so let's go…